Song of the week: Badtameez Dil ( Yeh Jawani hai deewani)

Well Every week I try to put a new song as a song of week, for this week this is my song of week. This song might not be one of most amazing song, but definitely the most catchy song of the season. I have lots of expectation from Ayan Mukarjee in this movie. He rocked with his first movie  let see this Yeh Jawani hai deewani..

http://gaana.com/#!/albums/yeh-jawaani-hai-deewani ( You can listen this song online as well)


Badtameez Dil Lyrics

Badtameezee ek bimari hai
Ek aisi bimari
Jo dhere dhere waqt ke saath
Budhaape mein badal jaati hai
Main kehta hoon jab tak budhaapa nahi aata
Thodi badtameezee hi kar lete hai

Paan main pudeena dekha
Naak ka nageena dekha
Chikni chameli dekhi
Chikna kameena dekha
Chaand ne cheater hoke cheat kiya toh
Saare taare bole gilli gilli akhaa

Pa para para...
Meri baat, teri baat
Zyada baatein boori baat
Thaali mein katora leke
Aaloo bhaat, mooli bhaat
Mere peeche kisi ne repeat kiya toh
Saala maine tere muh pe maara mukka

Ispe bhoot koi chadha hai
Theharna jaane naa
Ab toh kya buraa kyaa bhalaa hai
Fark pehchaane naa
Zidd pakad ke khadaa hai kambakht
Chhodna jaane naa

Badtameez dil, batameez dil, batamiz dil
Maane na, maane na
Badtameez dil, batameez dil, batamiz dil
Maane na, maane na

Yeh jo haal hai, sawaal hai, kamaal hai
Jaane na jaane na
Badtameez dil, battameez dil badtameez dil
Maane naa..

Hawa mein hawaana dekha
Dhimka falaana dekha
Seeng ka Singhara khaake
Sher ka ghuraana dekha
Poori duniya ka gol gol chakkar leke
Maine duniya ko maara dhakka

Pa para para..
Hey Bollywood Hollywood very very jolly good
Raayi ke pahaad par teen futa liliput
Mere peeche kisi ne repeat kiya toh
Saala maine tere muh pe maara mukka

Ayaashi ke one way se khudko
Modna jaane naa
Kambal bewajah sharam ka
Odhna jaane naa
Zidd pakad ke khadha hai kambakht
Chodhna jaane na... Haha..

Badtameez dil, batameez dil, batamiz dil
Maane na, maane na
Badtameez dil, batameez dil, batamiz dil
Maane na, maane na

Aaj saare, chaand taare
Bann gaye hai disco lights
Jal ke, bujha ke humko bula ke
Keh rahe hai, Party all nights
Naata betuki dillagi se, todna jaane na
Aane wale kal ki fikar se, judna jaane na

Zidd pakad ke khada hai kambakht
Chodhna jaane na... Haha..

Badtameez dil, batameez dil, batamiz dil
Maane na, maane na
Badtameez dil, batameez dil, batamiz dil
Maane na, maane na

Yeh jo haal hai, sawaal hai, kamaal hai
Jaane na jaane na
Badtameez dil, battameez dil badtameez dil
Maane naa..

A perfect match Bollwood and ecommerce

Recently I was at home with my sister and was helping her out with her shopping schedule. Whichever market we used to go I used to find some very funny name spelt by the shopkeepers. For example the style of suite prachi desai used in Bol bachaan is named after the movie as Bol bachaan suite. This does not end here I found our kareena suite, Katrina suite and even Sonakshi sinha suite.

These all are second tier market, far away from the Mall culture, People use their purchasing power generally in the special occasion like Eid, Diwali and Holi. These are big festival in the India Culture. They idolize bollywood and want to live the life of their stars. You go to these second tier market you will find more product on the name of stars rather than name of Brand of cloth. It is an unorganized sector which has still got much stronger grip on market then organized market. Take example of Salmaan Khan Hair style in tere naam which was so popular at that time, every other young boy wanted to get hair style like Salmaan Khan. That is what is mass appeal is called.

I see a huge potential in the ecommerce sector if they use the bollywood in the right way especiall in the clothing in the fashion segment. If they can get together with bollywood and launch some of the excusive series but make sure it can be economical. They can unlock the huge market which can be easily captured.

I am not sure how it will be done, but there is surely a scope. If name of films can be used to see suit in small towns then see how impact can be made if they know how to get the clothing of say Salman brand cloth. One field which has used this marriage in perfect way is IPL; they have used bollywood in the perfect way. They have captured the required eye ball with bollywood.

E commerce is an emerging sector which might be most benefitted with Bollywood presence in the board. They will create an assurance in the people which is hard to install and a new market to open up which is hard to capture. I hope some E commerce venture is listening to me.

Source: Forbes India

MY BIG TICKET IDEA WILL BE that some E commerce start clothing line in the reference of Cinema. Say for example you can buy clothing of Jab tak hai Jaan film or special made cloths for that series. It would be huge step to grow in the tier II and tier III city because it is more look conscious rather than brand conscious. 

P.S.: I hope somebody stole my Idea as I am doing nothing about it. :D